City of Loveland
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Connecting your business with the Loveland community
Have you considered sponsorship of Parks & Recreation to improve your brand awareness? We have the unique ability to touch the lives of the community across all demographics through our programs and facilities as well as several niche markets including: youth/families, seniors, working professionals and more. Whether you are looking for branding or corporate giving, we have a broad selection of opportunities that include attaching your name to a project or special event. Many of these events have a longer shelf life than just the day-of. We think outside the box and offer unique ideas! Call us at 970.962.2446 to discuss what is best for YOUR marketing goals.
Why you should chose sponsorship -
Brand visibility including:
• logo placement on marketing materials
• logo at event
• logo & link on event webpage
• logo & link or ad in constant contact e-news (20K subscribers, 36% open rate)
• logo on event t-shirt
• advertisement in Parks & Recreation Activity Guide (16K printed, 3x/yr)
Directly connect with your target market:
• booth at event to create awareness/visibility, sample/display product,
drive/reinforce sales or recruit/retain employees
• speak on stage at event
• commercial prior to event (Mountainfilm & Movies in the Park only)
Define how people perceive your company - connecting your brand with Loveland Parks & Recreation gives you credibility and association with memorable experiences:
• tagging your business on social media from our feeds (combined 15K followers)
• showcasing your community responsibility
• consumers, especially millennials, value experiences over things and will transfer
that feeling to businesses connected to events
Why Sponsor our events?
Your customers:
- Value experiences over things
- Celebrate local, grassroots products & services
- Want to share their experiences with friends and socially
- Place great importance on brands that support causes
Events provide multi-dimensional experiences that are:
- Interactive
- Engage multiple senses
- Provide personal experiences
- Can be shared intimately
- Create memories
Average 48, 235 visits per month (varies seasonally) and 29,316 participants & spectators in gymnasiums
WINONA OUTDOOR POOL
Average 33,000 per season (May -September)
ATHLETICS
Barnes Softball Complex - 44,355 participants & spectators
MOBILE RECREATION & SPECIAL EVENTS TRAILERS
More than 100 scheduled events and activity days
PARKS & RECREATION ACTIVITY GUIDE
Published 3 times per year - 16,000 printed each season with over 12,000 mailed directly to homes.
Pricing & Packages: Sponsorship marketing is unique and can help you reach your target market in innovative ways with a reach beyond traditional advertising. We offer sponsorship packages of varying prices, a la carte options and will help you find the best way to reach your audience with our large selection of events and opportunities. We work with each company based on their goals and budget and will create customized pricing, please feel free to reach out for additional information.
To get more information about our sponsorship opportunities contact Kerry at PREvents@cityofloveland.org or 970.962.2446